How to write an About page

Writing an 'About' page for a blog/website is never easy. When I sat down to re-write mine as part of my blog and business rebrand, I hit a huge brickwall - thud! I then proceeded to fill my blogging notebook with numerous different versions, some turning into the start of an autobiography. It got messy, so I turned to the internet for some advice.
I read loads of posts on the topic, which totally helped me get started and I finally wrote my About page. I'm sure it will evolve again. In fact, I'd be cross with myself if it didn't - life continually changes, so a blog, brand and business should too. Being stagnant isn't good for the soul!

Anyhoooo, I thought I'd share what I learnt and what seems to be the general consensus out there on writing an About page.

1) Start by introducing your blog/website/brand/shop, telling your reader straight away what your blog etc is and what they can expect to find. 

2) Entice your readers in to stay (and follow you). For example, say why you stand out from other blogs.

3) Don't write an essay or produce a long list of '30 things about me' - people will never read that far and instead get bored and click away.

4) Put your contact details and ensure the link to your Facebook, Twitter, Instagram etc accounts are easy to link to.

Now, I don't know about you but I quite like reading those "things you might not know about me". I think they give a bit of personality to a blog/website. So, I've decided to do a list of ten random facts about me, which I'm linking to from my About page for those who like to read a bit more. I always like a balance of professionalism and personality, so I'm giving it a go.

I hope that's useful to those of you who, like me, struggled with what to include.

Joanna PayneTutorialsComment